CLIENT: The client is a streamer on the popular streaming platform, Twitch
OBJECTIVE: The streamer requested a logo mascot akin to those that other streamers use, a banner for their Twitch profile, and an post they can use for social media to let their followers know they are streaming.
Logo Mascot Sketching Process
Greyscale Highlights and Shadow Planning
Color Palette and Final Product
LOGO MASCOT SKETCHING PROCESS: This is an example of the design process in creating a logo mascot for the streamer. It starts off with rough sketches and then progresses into a more refined drawing. Following the sketching process the design is then turned to grey scale where highlights and shadows are decided before the coloring process. At the end you have a final product with a color palette to match.
The logo mascot has sharp lines to signify strength, structure, and definition. The saturated color palette creates impact, and makes the streamer's logo stand out in an industry of competition and rivalry.
LOGO AND WORDMARK: Above is the final combination mark logo with an alternate shield logo symbol on the right. The shield gives the logo a nostalgic and elevated look. It emulates the crests royal families would have for their surnames in feudal European culture.
TWITCH BANNER: Aside from the logo mascot, the Twitch banner is the second most important piece of the streamer's branding in my opinion. It is the first thing people look at when they click on the streamer's page, and I thought it important to highlight a few of the games that the streamer plays to give the viewer a visual summary of what to expect when they watch this streamer.