CLIENT: The Let It Be Foundation
BACKGROUND: The Let It Be Foundation is a non-profit organization that helps kids with life-threatening illnesses and their families. The month of September is Childhood Cancer Awareness Month, and the foundation wanted a series of social media collateral to kick off the month.
SKETCHES: These are some initial sketches for the posts to show the design process. Instruction was given to give a brief idea on where these posts were going to be uploaded to.
RESULTS: The end results were what is presented above. The color scheme uses cyan, orange and yellow which two are complementary colors to each other. They pair together nicely as well as cyan being the foundation's main color from their color palette, and yellow/gold being the ribbon color that signifies childhood cancer. The orange color also signifies Leukemia which is the most common cancer in children.
The social media campaign brought awareness to the foundation's cause. It brought engagement and increased the organization's presence on the top social media sites like Facebook, Instagram, and X.