CLIENT: Gussies Creations Etsy Shop
OBJECTIVE: The creation of identity systems and collateral for a local small business
BACKGROUND: The client wanted to boost their presence in the competitive market on Etsy, as well as on social media. The client requested a whole rebrand project with new identity systems with design collateral to go with it.
DESIGN PROCESS: To begin the project, a few mood boards were created based on research on the client's current target audience, and one of their possible target audiences. According to the research, the client's audience is mainly women in their 20's through 40's. The client wanted to appeal more to this main audience, so they wanted more of a style like the mood board to the left with lots of color with a dreamy kind of feel.
IDENTITY SYSTEMS: The identity systems were designed around this colorful, dreamy look. The typography uses a thick sans serif font that gives an impression of a child-like feeling. This idea paired with the color palette of oranges, and green colors gives a fun feeling that pairs well with the clothing the client sells which features cartoon characters and colorful imagery.
COLLATERAL: The following design collateral was created in the attempt to boost sales, and help the client better connect with their intended audience. The collateral consisted of new banners and profile icons for the client's shop, a series of social media posts advertising their services, as well as poster flyers to go with them.